Stellantis: 2024, A Lousy Year to Forget
year update
Short description
Stellantis was formed through the merger of Peugeot and Fiat Chrysler, making it a manufacturer and seller of cars, along with related products and services. With 14 well-known brands, Stellantis is certainly no stranger in the automotive world. You may also recognize it as part of Exor’s portfolio.
Maserati serves as the group’s luxury brand, while Alfa Romeo, DS, and Lancia are positioned as premium brands. Opel/Vauxhall and Peugeot fall under the "Upper Mainstream" category, while the rest are considered standard—except for Jeep and RAM, which are classified separately under SUVs and pickups.
Beyond car brands, Stellantis also operates Free2Move, a platform for long-term rentals, car sharing, and the sale of charging stations. Last year, they sold 46,000 chargers. Another key player is Leasys, which offers both short- and long-term rentals, leasing, subscriptions, and car sharing.
In addition to financial services, Stellantis is also active in the used car market through Spoticar and Aramis. Aramis, which is publicly traded and 60.5% owned by Stellantis, operates as a multi-brand dealer with names like Cardoen in Belgium.
So, does this make Stellantis different from other car manufacturers? In my opinion, not really—they all follow the same playbook. But do they do it better?
Why we selected Stellantis
Stellantis has stable shareholders with expertise and a solid position in the market. They are strong (enough) in electric vehicles while keeping other options open. Their new Smart platforms, designed for various models and fuel types, play a crucial role in this strategy.
The company also has a strong foothold in commercial vehicles, a segment with higher profit margins. Additionally, Stellantis makes smart strategic moves through key partnerships—such as working with Waymo (Google) on self-driving technology, Mistral AI for an in-car AI assistant, and a joint venture with Leapmotor, effectively collaborating with the so-called "Chinese threat."
In short, if you believe in the future of the automotive industry, Stellantis stands out as one of the survivors. Financially, they are robust enough to weather tough times.