Financial Terms and Ratios Every Investor Should Know
Now that we have covered financial statements in detail, it’s time to explore how we interpret and analyze the numbers from these reports.
Why Are Ratios Important?
Financial ratios help investors compare companies, identify trends, and detect potential issues. They standardize figures, making it possible to compare a large company with a small one and with industry averages.
We divide financial ratios into five main categories:
Profitability Ratios
Liquidity Ratios
Leverage Ratios (Solvency)
Efficiency Ratios
Valuation Ratios
Let’s go through them one by one in detail.
1. Profitability Ratios: How Profitable Is the Company?
These ratios measure how effectively a company generates profit from its revenue and assets.
1.1 Gross Profit Margin
This ratio shows what percentage of revenue remains after direct production costs.
A higher gross profit margin indicates strong pricing power and cost efficiency.
👉 Example:
A company has revenue of €1,000,000 and production costs of €600,000.
1.2 Operating Profit Margin (EBIT Margin)
This ratio measures what percentage of revenue remains after all operating costs.
A higher operating margin signals strong efficiency.
1.3 Net Profit Margin
This ratio shows how much of the revenue ultimately turns into profit for shareholders.
A low net profit margin may indicate high taxes, high interest expenses, or inefficiencies.
1.4 Return on Assets (ROA)
Measures how much profit a company generates per euro of assets.
A higher ROA indicates more efficient use of company resources.
1.5 Return on Equity (ROE)
This is the most important profitability ratio for shareholders.
It shows how much profit is generated per euro of equity.
2. Liquidity Ratios: Can the Company Meet Its Short-Term Obligations?
Liquidity ratios measure how well a company can pay off its short-term debts.
2.1 Current Ratio
A value greater than 1 means the company has enough short-term assets to cover its debts.
2.2 Quick Ratio (Acid Test Ratio)
A stricter measure, since inventory is often difficult to convert quickly into cash.
3. Leverage Ratios: How Much Debt Does the Company Have?
Leverage ratios assess long-term financial stability.
3.1 Debt-to-Equity Ratio (D/E)
A high ratio (>2) means a high debt burden and greater risk.
A low ratio (<1) indicates lower reliance on debt.
3.2 Interest Coverage Ratio
Measures how many times a company can cover its interest payments with operating profit.
Below 2 can be risky, while above 5 is considered safe.
4. Efficiency Ratios: How Efficiently Does the Company Manage Its Resources?
These ratios measure how well a company converts assets into sales and profits.
4.1 Inventory Turnover
High value = fast sales, minimal unsold inventory.
Low value = risk of unsold stock.
4.2 Accounts Receivable Turnover
Measures how quickly customers pay their invoices.
5. Valuation Ratios: How Is the Stock Priced?
These ratios help investors determine if a stock is overvalued or undervalued.
5.1 Price-to-Earnings Ratio (P/E)
High P/E (>25) may indicate an overvalued stock, but also high growth expectations.
Low P/E (<10) may suggest an undervalued stock, but could also signal problems.
5.2 Price-to-Book Ratio (P/B)
P/B < 1 can indicate an undervalued stock.
5.3 Dividend Yield
Shows what percentage of your investment is returned annually as dividends.
Conclusion
These ratios form the foundation of financial analysis. A smart investor examines multiple ratios simultaneously and compares companies within the same industry.
The start
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