Deceuninck: growth engine sputters
Results 2024
Short description
The Belgian company Deceuninck produces PVC window and door profiles. In addition to PVC, they also manufacture these profiles in aluminum and wood composite upon customer request, but the focus remains on PVC due to its high insulation standards and full recyclability. These profiles also incorporate solutions for sun protection, roller shutters, and ventilation. The windows and doors division accounts for 90.7% of revenue.
Home Protection is the second division, contributing 4.8% of revenue. It includes exterior wall and roof cladding, as well as interior ceiling and wall coverings, along with other solutions such as window sills.
These products serve to protect or enhance the home’s appearance. The materials are durable and very easy to maintain.
Under Outdoor Living, which makes up 4.5% of revenue, the company offers PVC solutions for fencing and decking, featuring the same durable and low-maintenance qualities.
Why we selected Deceuninck
Globally, Deceuninck ranks as the second-largest producer of PVC windows and doors, with a strong focus on Western Europe, the United States, and Turkey. In recent years, Turkey has been a key growth driver, thanks to its publicly traded subsidiary, Ege Profil.
Ege Profil accounts for 88% of Deceuninck's total value while generating just over a third of its revenue.
Although Deceuninck is currently facing a tougher phase in the economic cycle, it remains a profitable market leader that is undervalued even in challenging times.